Microsoft: empowering developers since 1975

Microsoft has been hard at work to make developers’ lives easier. Satya Nadella and his teams have set themselves the goal of bringing devs new tools and features for a better work life. Because as they say at Microsoft: developers are deeply involved in shaping our history and our future. Developers are shaping the world […]

CaseDay19: celebrating excellence in building digital businesses

Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.

Augmented Reality: Fleeting Gadget or Platform of the Future?

Ten years ago, the unveiling of the first iPhone initiated a revolution in our relationship with technology. Since then, smartphones have shaped human behaviour to a greater extent than when the general public first discovered the Internet to the tune of 48k modems. And it would be a safe bet to say that the impending […]

Hats Off to the Unsung Office Heroes

That’s how it goes… The world belongs to strategic consultants, project managers, senior account executives, top designers, and a hundred other beautiful people making great things happen… Their work is appreciated, their creations win applause, awards even, and they happily claim their deserved place in the spotlight. But they achieve their goals thanks to the […]

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

3 Take-Aways from the Selligent Agency Summit ’18

By Kevin van den Bosch Selligent today announced a real makeover…Awesome. Phenomenal. Amazing… It’s fantastic to see how Selligent went through a real makeover in recent months. They attracted a new CEO, COO and CFO, who strengthened the marketing automation company with roots in the Belgian soil, in Hasselt and their HQ near Brussels. The […]

Make the Wow Factor Great Again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

When Zuckerberg invests, he knows what he’s paying for

Why is WhatsApp worth as much as SFR? The French telecommunications company is well known for the strength of its network investments. But today value is defined more by the user experience than by the product or service you’re buying. – Manuel Diaz, President of Emakina.FR – Some recent developments are indicative of how the […]

2020 Digital Predictions

At the beginning of a new decade one of our strategists, Olly Wright,  peers into the tea leaves of technology and prognosticates. Here are his predictions. Instagram’s looking great Instagram has become the de facto public platform for millenials and Gen-Z, and the brands that court them. It helped create the youngest self-made billionaire, Kylie […]

Will Blockchain Technology Save the World?

The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]

AI Boosts Better User Experiences

Emakina Group CEO Brice Le Blévennec shares some ideas on the impact of AI. We live in a world where idiocracy seems unstoppable. It is on a conquest of the minds and hearts of people, frightened by just about everything and its opposite. At the same time, artificial intelligence keeps on progressing, entirely unconcerned about […]

‘Connected consumer’ CRM event assembles digital leaders

Over 30 marketing, sales and IT experts, especially from retail and fashion companies, participated in the ‘Connected Consumer’ event in Amsterdam, on March 6th. The Digital leaders meeting at the prestigious ‘The Dylan’ Hotel in Amsterdam was an initiative of Emakina and its partner Selligent. All present were united around the idea that integrated customer […]