Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
Emakina.BE once more had an exciting day. We welcomed acclaimed speaker Mark Stevenson to our offices. Mark is a ground breaking entrepreneur, author, broadcaster and expert on global trends and innovation. And he has an important message to share. Technology is bringing fundamental changes to society and we will all need to adapt to this […]
At the Swiss competition Le meilleur du web in Lausanne, Emakina’s creativity was acknowledged with the Best Video prize. This award particularly honours the uplifting atmosphere of the production and its creative environment. Our film « Look up to the sky » was created for the prestigious Swiss watchmaking brand Jaeger-LeCoultre for the 2015 edition of the Salon […]
Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]
You’ve probably seen them before: those gin bottles with a hipster-handwritten font. Or chocolate bars with a design so pure that you can almost taste the cacao by simply glancing at it. Let’s face it: typographic branding is hot. And even more so: it SELLS! Are you a child of generation Z? Then there is […]
Famous Swedish show star Erik Haag prepares a ‘seriously funny comedy show’ at the Globe for SBAB bank Can you make home & housing economics “great fun”? Let’s ask famous Swedish comedy star Erik Haag to try to answers this question… That’s the original central idea in a creative campaign, concocted by Swedish bank SBAB […]
Pro Skydiver Joakim AKA Jokke Sommer is one of the best and most experienced skydivers in the world. So, no wonder Cédric Artiges of Emakina/ Applications was excited when this world star visited Emakina’s stand at the Créa Digital Day in Geneva to try out the virtual Wingsuit, created by his team. Together with Arnaud […]
Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]