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Souphien Akhrif: Digital Proust Questionnaire

Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way, like Souphien Akhrif, Founder and MD of Cloudworks, the agile and innovative cloud consulting operating in the GCC region.

Souphien sees IT as an accelerator. Rather than selling, he chooses to help, boosting his clients’ ROI. But who is the man behind the bright personality, ambition, leadership skills and humility we see on a daily basis? Let’s sneak a peek inside his head with Emakina’s Digital Proust Questionnaire, our version of the parlor game popularised by French author Marcel Proust.

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]

Hats Off to the Unsung Office Heroes

That’s how it goes… The world belongs to strategic consultants, project managers, senior account executives, top designers, and a hundred other beautiful people making great things happen… Their work is appreciated, their creations win applause, awards even, and they happily claim their deserved place in the spotlight. But they achieve their goals thanks to the […]

iOS Experts Assemble at Emakina to Discuss Responsibility Separation by Behaviour

Emakina’s Warren Gavin, the agency’s iOS Expert and empassioned about all things mobile, gave a presentation to the Belgian chapter of CocoaHeads, on the topic of separation by behaviour in coding for iOS. Emakina’s Warren Gavin captures his audience of Cocoaheads CocoaHeads is a group devoted to discussing Apple’s Cocoa and Cocoa Touch Frameworks for […]

Quick start, with Kentico DXP

More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.

D’Ieteren kicks of the Brussels Auto Show in style (with a little help of their Emakina friends)

Smiles all around yesterday evening, at the traditional opening of the 98th edition of the Brussels Motor Show. Our colleagues were there in their finest evening wear, having gladly accepted the invitation from our friends at D’Ieteren and Volkswagen D’Ieteren Finance.

GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

User Experience = Agencies’ New Core Business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

Pharma and healthcare: how to tackle 4 key obstacles to accelerate digital transformation (especially now)

Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.

7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.

iOS 11 : and Now What?

Technology sometimes ages like a good vintage: the best things come to those who wait. And Apple has rarely failed to exhibit their sense of timing: rather than hurrying their way to the shelves with gimmicky gizmos to profit from the latest trending-yet-unripe technology, Apple shows patience. Quietly fine-tuning user experience and overall usability to […]

Is User Experience Design the Real Mission of Digital Agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Can drunk user testing save your website?

Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]

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