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How to design kick-ass pages and products by simply asking some questions

Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life.   Digital solutions […]

What the heck is DXD (and how can it help your business)?

We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team!  Sure, but what is DXD?  DXD is short for Digital eXperience Design. It means exactly what is says: designing […]

Emakina / Things: Welcome to the next level of connected objects

We asked Michael Totta, Head of Emakina / Things, well, “How are things?”. His answer was a stream of ideas and insights, energetically introducing his business of connected objects. MTO: “The team works at the frontier of new technology, where creativity and digital meet innovation. From smart homes, cars, and other means of transport to […]

Emakina partners with Hackers on The Runway in Paris

Where better than in Paris to discuss the future of luxury? And who’s better placed than Emakina to fuel this discussion? Hackers on The Runway 2014 in Paris takes a deep dive into relationships and growth opportunities between luxury and digital economy. And Emakina is the proud and happy partner of the event on the […]

ING #Hackathon #SYTYCC

Last weekend was the get together for the first and already infamous (or should we say ING-famous) ING Hackathon. For this exciting new initiative, geeks united at the ING headquarters in Brussels on March 29th, to be part of an epic 48 hour student hackathon, with a ticket to Silicon valley at the finish for […]

Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

Cannes 2016: Reinventing Agencies Lead the Way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

Emakina/Insights: European business underestimates gamification potential

European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]

LinkedIn and Emakina link up for HR event

LinkedIn and Emakina.CH, its Preferred Partner for Western Switzerland, held a common event on 27 May in Geneva. Some 80 HR and Communication directors from SME’s and multinationals joined in to link in real life around the possibilities of LinkedIn. The LinkedIn-Emakina event in Geneva was the place to be for HR-experts Arnaud Grobet, Director […]

Emakina presents Sida’Sos unconventional campaign

AIDS is a gift we all want to avoid. To increase awareness of Belgians and motivate them to get tested, the advertising agency Emakina created a series of actions for Sida’Sos, using original, unconventional media. We decided to convey our message in the same way as the disease spreads. We developed media carriers that can […]

Ethical design: how to design the right thing, responsibly

What are the first things that come to mind when you think about design? Do you tend to associate design with impressive architecture, trendy chairs, and shiny graphic interfaces? What if we are all designers – and that includes you?  Wait – we are all designers?  Yes, that’s right. No matter what you do exactly, you are contributing to the creation of something, at […]

Is User Experience Design the Real Mission of Digital Agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Google I/O Live Geek Party @Emakina

When Google stages its Google I/O Live, the world of technology and digital communication listens…

That is especially so at Emakina, where new ideas and refreshing trends are the staple diet of professionals in all possible walks of life working actively to turn digital into exciting experiences.

Emakina @Vlerick: the new reality is blurry/bright

Emakina very much was part of this Vlerick marketing get-together, with participants from Emakina.BE, The Reference and Design is Dead, a key role of a colleague in the organisation, and a special interactive session plus lunch with keynote speaker Peter Hinssen.