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April 1, 2005

International design for QuickStep website

Posted by

Brice Le Blévennec

When a company wants to expand their expectations, that’s the point where Emakina joins and helps to approve the dreams of the clients on the web.

In this particular instance of the QuickStep project, dedicated people of both companies worked together to design and develop in a record time a new modern consumer site for the wellknown Quickstep laminate brand. Attraction, sensibility and professionalism were the keywords for the style directed at the Quickstep customers.

One of the main challenges of the project was to show the different aspects of laminate flooring and guide the visitor through the catalogue. This is for example reflected in the design of the menu where visitors of all kinds can enter with a direct access to the products. Visitors can make a color choice, pick their favorite wood type or more specificly select by visual effects, gamma name or use the direct search engine. By providing multiple accesses to the products getting lost in the Quickstep offering is a thing of the past.

The Quickstep project shows us how a multiple language site can be easy to navigate and attractive without loosing the product and its information out of sight.

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