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April 23, 2004

SN Brussels Airlines selects Emakina as its E-Business agency and partner!

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After a comprehensive selection process, SN
Brussels Airlines has selected Emakina to redesign SN Brussels
Airlines B2C portal www.flySN.com.

Brussels, 23 April 2004 : After a comprehensive selection process, SN
Brussels Airlines has selected Emakina to redesign SN Brussels
Airlines B2C portal www.flySN.com. This new version of flySN.com
should be the logical first choice for customers seeking authoritive information relating to SN Brussels Airlines and the fastest and most convenient way to book and ultimately be serviced in a straightforward and easily navigable website that reflects SN Brussels Airlines’ positioning “passionate about you”.

Philip Saunders, Executive VP Commercial, SN Brussels Airlines said:
“we are aiming to become an airline leader in online distribution, and
through assessing who was available and most capable in the marketplace, we found in Emakina a partner with a global approach in turning traditional
business into successful e-business operations and are delighted to
have appointed Emakina as our Business Partner for the next 3 years”
.

Denis Steisel, Partner – Executive Manager Emakina added : “Emakina
received the ‘Mission Possible’ for SN Brussels Airlines to redesign
the site, facilitate the integration of a Tridion CMS platform and
subsequently construct 28 specialized Web sites. This mission was
devised to drive the increase of online ticket sales to position SNBA
as a major ecommerce player in its sector”
.

Bruno Brusselmans, Manager e-Business, SN Brussels Airlines added : “we look forward to further deploy the renewed flySN.com later this year and we are very excited about the opportunities and efficiencies we are creating with Emakina”.

About SN Brussels Airlines

SN Brussels Airlines is the new Belgian full-service airline based in
Brussels offering its customers a gateway to Europe, Africa and the
States. The company, which employs more than 1.950 people, guarantees
more than 285 punctual flights a day to 54 European and 14 African
cities, as well as 1 direct daily flight between Brussels and Chicago
and 22 US destinations beyond. As from Spring 2004 a daily connection
Brussels – New York JFK will be offered as well. SN Brussels Airlines’
modern fleet consists of 38 aircraft configured in business and economy
class. SN Brussels Airlines has commercial partnerships with
world-class companies. As from 14 December SN Brussels Airlines also
offers a daily high-speed train service ‘Thalys’ between Brussels /
Zaventem Airport and Paris Nord Railway station.

About Emakina

Emakina is defined as an E-Business agency offering a global approach
in turning traditional business into successful E-business operations
and helping the client in all of the above tasks. Founded in March
2001, the Emakina e-business agency offers Web agency, Web integration
and e-business consultancy and marketing communication services. The
range of integrated services offered by Emakina has attracted several
large companies including Coca-Cola, Cora, D’Ieteren, Electrabel, ExxonMobil, Fortis, Glaverbel, Godiva, Kraft Foods, Manpower, Proximus
and SN Brussels Airlines.

About Tridion

Tridion is a leading European provider of advanced XML based enterprise
content management software. Their solutions create competitive
advantage for enterprises by helping them make effective and efficient
use of online content. Tridion DialogServer R5 is an Enterprise Content Management solution that enables organisations to create, manage, distribute and deliver content. Tridion R5 offers high-end products for each of these steps. It enables enterprises to aggregate a common view on content from various sources and manage and deliver all content in multiple formats and languages to multiple websites, channels and online applications.

For more information, please contact:

SNBA
Geert Sciot, Vice-President Communication
Cédric Leurquin, Manager External Communication
Tel: +32 (0)2 723 84 00
Fax: +32 (0)2 723 84 09
GSM: +32 477 77 49 11 or +32 475 42 55 07
Email: gsciot@brusselsairlines.com or cleurquin@brusselsairlines.com

Emakina
Brice Le Blévennec
Tel : +322-400.40.00
Fax : +322-400.40.01
press@emakina.com

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