Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.
By Bertrand Duperrin, digital transformation practice leader. An interesting article was recently published on the Harvard Business Review website, explaining how marketing was lying six feet under, killed by client loyalty. It is true that no marketing could ever do anything against a loyal, faithful, engaged client. But this is a reductive vision: as Manuel […]
Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]
Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]
The Internet of Things seen by Brice Le Blévennec, CEO of Emakina. For those who follow me on Pinterest, you may have noticed that I’ve been collecting connected objects for years (gadgets for the house, the car, smart watches, Quantified Self bits…). Until recently, these technologies were reserved for an elite group of geeks ready to devote […]
Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]
Brice le Blévennec, CEO of Emakina says our economy is not in a crisis… it is in the middle of a digital mutation phase. What are the challenges of this transition period? How can this be a source of opportunity for companies and agencies? Shaking the foundations of our economy Just as the invention […]
In the last years, the Financial World – Swiss Private Banking in particular – has had to face tremendous changes. Simultaneously, the rules of communication have been profoundly shaken up, leaving the actors of the industry with a tough challenge. Inaction and secrecy are no longer appropriate. It is as clear as day that the banking world is battling a […]
Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]
Tears have dried but the blood of Charlie Hebdo’s cartoonists and staff who were assassinated yesterday still pumps through our veins, stronger than ever! Of course, the emotions impaired many minds and scumbags everywhere are already trying to get a hold of fear in order to favour their own agendas. We just want to scream […]
In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.
Translated from the text by Manuel Diaz, President of Emakina.FR Nest has been bought by Google. And what not long ago was perceived as a cute gadget has taken on a whole new dimension, when looking at the big bucks the deal represents. The $ 3.2 billion involved confirm that connected objects are taking centre […]