Thoughts

Nest, the Value of Experience

Translated from the text by Manuel Diaz, President of Emakina.FR Nest has been bought by Google.  And what not long ago was perceived as a cute gadget has taken on a whole new dimension, when looking at the big bucks the deal represents. The $ 3.2 billion involved confirm that connected objects are taking centre […]

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Inbox Marketing and Content Targeting

Emakina’s partner Selligent invited Emakina’s digital strategist Michel Demoor to share his views on Inbox Marketing and Content Targeting, for their latest white paper. His article here below makes for some refreshing reading…  And if you’re interested to read even more, we invite you to download the full Selligent white paper on Direct Marketing.     […]

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Emakina’s partners leading the Forrester list of WCMs by Steven Volders

This week, global research firm Forrester launched its two yearly WCM report, titled “WCM for Digital Experiences”, presenting an in depth look at the 10 WCM vendors, identified as the “most significant providers in this field”. As a leading European agency, we are very pleased to see that our partners are doing so well! No surprises at […]

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Emakina’s Luc Malcorps presents to the Belgian Government

The Chancellery of Belgium’s Prime Minister invited Emakina’s experts to speak to its communication and policy officers, at an event, called ‘Media Day’.  During this original initiative, Emakina’s Director of Media Relations, Luc Malcorps hosted two workshops on digital opportunities within a cross-media strategy.  He presented real examples of institutional campaigns, executed by Emakina.EU for the […]

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Emakina employees initiate a charity project!

It’s the end of the year and a time for resolutions. Emakina employees spontaneously decided to contribute some of their lunch vouchers to Restos du coeur (literally, restaurants of the heart), a charity organisation which supplies warm meals to those who can’t afford it. This initiative will go throughout January 2013, during which employees will be able to […]

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When Zuckerberg invests, he knows what he’s paying for

Why is WhatsApp worth as much as SFR? This French telecommunications company  is well known for the strength of its network investments. But today value is more defined by the user experience than by the product or service you’re buying. – Manuel Diaz, President of Emakina.FR – Some recent developments are indicative of how the […]

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Emakina’s clients are more rebellious than you think…

Their rebellion is their success! That’s why we invited a whole bunch of them to the Vlerick Alumni Marketing Colloquium. This prestigious annual event took place yesterday in Ghent for the 25th time, bringing together some of the most revolutionary speakers. These creative thinkers challenge the status quo to disrupt our profession in their industry. […]

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PC dead, ‘mobile’ out… what’s next? by Thomas De Vos

  Far too early, on a lazy Sunday morning, my excited 6-year old came into the master bedroom, carrying the family iPad. (This was the Sunday morning of the infamous internet failure.) He shouted:  ‘Daddy, the iPad is broken’. Still half asleep I responded that the battery was probably dead… but no, it was still […]

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The Art of Artificial Recognition

Human beings have an innate need to be recognised and appreciated for their accomplishments. Certain online platforms have successfully identified this need and learned how to cater for it. Those, and only those, have a chance to change the future of human communication.   Back in the 1940s, the ‘Maslow hierarchy of needs’ revolutionised our […]

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Brice Le Blévennec brings us ‘back the future’!

You are not delusional, nor are you in the future! But if you held in your hands today’s edition of Belgian journal Le Soir, you might have asked yourself these questions. The paper is dated 18.12.2137…   Brice Le Blévennec, Emakina’s Chief Visionary Officer, took part in the conceptualisation and contributed some of the articles of this special futuristic […]

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The 3 Commandments of Banking Communications

In the last years, the Financial  World – Swiss Private Banking in particular – has had to face tremendous changes. Simultaneously, the rules of communication have been profoundly shaken up, leaving the actors of the industry with a tough challenge. Inaction and secrecy are no longer appropriate.   It is as clear as day that the banking world is battling a […]

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Last Train to the New Economy by Brice Le Blévennec

Since the dawn of time, human beings have attempted to accumulate assets in their quest for happiness. Yet, this fundamental principle of an ownership-based economy is currently being challenged and redefined, as one of the numerous side-effects of the digital revolution. For the first time in history, we marketers are expected to attract consumers who […]

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SXSW Report by Tim Wolfs

Emakina’s Exective Director, Tim Wolfs, reports back from the SXSW Conference in Austin, Texas.   “Go check it out to see if it’s any good first.” That’s what my Managing Director, Brice, told me when I suggested skipping Cannes this year, and only going to South by South West (SXSW) in Austin, Texas. “Why not”, […]

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Get your front-row tickets to hear Belgium’s greatest (digital) minds!

The BMMA is a network of over 500 professionals in the fields of management, communication, and marketing. For the past 40 years, this unique association has put together numerous conferences, discussions, presentations, and networking events which foster synergic opportunities and form an exceptional thought incubator. On February 18th 2013, the BMMA will launch the second […]

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It’s the end of the world (wide web) as we know it!

  Apocalypse now? Imagine countries like China, Russia, Syria and Iran re-defining the way the Internet works in YOUR country, and elsewhere around the world. Picture the same censorship and privacy violations which currently target their populations – becoming new international norms, affecting us all. Now stop imagining. While you are reading this blog, government […]

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