This article by Brice Le Blévennec was first published in French in the Inside Magazine. In their new role of experts in user experience design, the agencies that assist companies in their digital transformation must have tools and processes enabling them to identify priorities and to measure the results of their activities. How can we […]
The Emakina family is growing and we’re on a roll, with exciting projects, new technological solutions and above all, a magical melting pot of talent from various backgrounds. It is exciting to witness how new talent jumps aboard this fast train, and becomes part of the movement. Laurane Colignon, already well at home at Emakina […]
Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.
By Bertrand Duperrin, digital transformation practice leader. An interesting article was recently published on the Harvard Business Review website, explaining how marketing was lying six feet under, killed by client loyalty. It is true that no marketing could ever do anything against a loyal, faithful, engaged client. But this is a reductive vision: as Manuel […]
Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]
Where were you on this day 15 years ago? Let us refresh your memory… Harry Potter, Lord of The Rings and Shreck were competing at the box office, Lance Armstrong won The Tour De France and Jennifer Capriati made here come back on the tennis courts. The Mini Cooper S was the coolest new set […]
This article was published in Inside Digimedia’s 2016 Casebook. From its first experimental academic beginnings to the largest leisure industry in the world: the success story of video games is also the story of the world that is changing at an exponential pace with technological progress and a tribute to the predictions of Gordon Moore, […]
Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]
The Internet of Things seen by Brice Le Blévennec, CEO of Emakina. For those who follow me on Pinterest, you may have noticed that I’ve been collecting connected objects for years (gadgets for the house, the car, smart watches, Quantified Self bits…). Until recently, these technologies were reserved for an elite group of geeks ready to devote […]
Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]
The Webcheck of 23 major Austrian insurance companies executed by Emakina’s diamond: dogs agency gave the sector a poor report. The company’s research proves the industry is only beginning its digital evolution, and the sector has great potential for development. Insurance companies have to speed up their response to the growing challenges of the digital […]
Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]
Tears have dried but the blood of Charlie Hebdo’s cartoonists and staff who were assassinated yesterday still pumps through our veins, stronger than ever! Of course, the emotions impaired many minds and scumbags everywhere are already trying to get a hold of fear in order to favour their own agendas. We just want to scream […]
In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.