Thoughts

A disappointing Cannes 2014

Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]

Geek, (not) a four letter word!

In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.

Nest, the Value of Experience

Translated from the text by Manuel Diaz, President of Emakina.FR Nest has been bought by Google.  And what not long ago was perceived as a cute gadget has taken on a whole new dimension, when looking at the big bucks the deal represents. The $ 3.2 billion involved confirm that connected objects are taking centre […]

Inbox Marketing and Content Targeting

Emakina’s partner Selligent invited Emakina’s digital strategist Michel Demoor to share his views on Inbox Marketing and Content Targeting, for their latest white paper. His article here below makes for some refreshing reading…  And if you’re interested to read even more, we invite you to download the full Selligent white paper on Direct Marketing.     […]

Emakina’s partners leading the Forrester list of WCMs by Steven Volders

This week, global research firm Forrester launched its two yearly WCM report, titled “WCM for Digital Experiences”, presenting an in depth look at the 10 WCM vendors, identified as the “most significant providers in this field”. As a leading European agency, we are very pleased to see that our partners are doing so well! No surprises at […]

Een teleurstellende Cannes Lions 2014

Het Cannes Lions Festival is een jaarlijkse bedevaart naar het mekka van ons vak.

Of zijn de festivalorganisator en ceo Philip Thomas terechtgekomen in een geldspiraal ? Sinds een jaar is het aantal seminaries namelijk verdubbeld maar is de kwaliteit ook drastisch gedaald. Dit jaar is het er gewoon over, beste Philip Thomas.

The internet of things and the place of Brands: Interview with Matthieu Pascal of FrenchFuel.fr

If you follow the news of our agency on social networks, you may have seen our “Look at the future” video. More than just a movement, innovation is a great pool of opportunities for brands to offer their consumers new and memorable experiences. To better understand how connected bracelets, drones, smart cities, 3D printers and Google Glass can […]

When Zuckerberg invests, he knows what he’s paying for

Why is WhatsApp worth as much as SFR? The French telecommunications company is well known for the strength of its network investments. But today value is defined more by the user experience than by the product or service you’re buying. – Manuel Diaz, President of Emakina.FR – Some recent developments are indicative of how the […]

Emakina’s clients are more rebellious than you think…

Their rebellion is their success! That’s why we invited a whole bunch of them to the Vlerick Alumni Marketing Colloquium. This prestigious annual event took place yesterday in Ghent for the 25th time, bringing together some of the most revolutionary speakers. These creative thinkers challenge the status quo to disrupt our profession in their industry. […]

PC dead, ‘mobile’ out… what’s next? by Thomas De Vos

  Far too early, on a lazy Sunday morning, my excited 6-year old came into the master bedroom, carrying the family iPad. (This was the Sunday morning of the infamous internet failure.) He shouted:  ‘Daddy, the iPad is broken’. Still half asleep I responded that the battery was probably dead… but no, it was still […]

Cannes Lions 2014: l’autre déception belge

Cannes Lions 2014: l’autre déception belge OPINION de David Grunewald, Head of Holistic Strategy Emakina, parue dans PUB, Actualités – Communication – le 23 juin 2014 Cannes c’est chaque année un pèlerinage à la Mecque de notre métier. L’occasion de congratuler les meilleures campagnes de la planète mais aussi de réfléchir à l’avenir de nos […]

We are not living a crisis but a digital transformation full of opportunities

Brice le Blévennec, CEO of Emakina says our economy is not in a crisis… it is in the middle of a digital mutation phase. What are the challenges of this transition period? How can this be a source of opportunity for companies and agencies?   Shaking the foundations of our economy Just as the invention […]

The 3 Commandments of Banking Communications

In the last years, the Financial  World – Swiss Private Banking in particular – has had to face tremendous changes. Simultaneously, the rules of communication have been profoundly shaken up, leaving the actors of the industry with a tough challenge. Inaction and secrecy are no longer appropriate.   It is as clear as day that the banking world is battling a […]

Last Train to the New Economy by Brice Le Blévennec

Since the dawn of time, human beings have attempted to accumulate assets in their quest for happiness. Yet, this fundamental principle of an ownership-based economy is currently being challenged and redefined, as one of the numerous side-effects of the digital revolution. For the first time in history, we marketers are expected to attract consumers who […]

SXSW Report by Tim Wolfs

Emakina’s Exective Director, Tim Wolfs, reports back from the SXSW Conference in Austin, Texas.   “Go check it out to see if it’s any good first.” That’s what my Managing Director, Brice, told me when I suggested skipping Cannes this year, and only going to South by South West (SXSW) in Austin, Texas. “Why not”, […]

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