This article by Brice Le Blévennec was first published in French in the Inside Magazine. In their new role of experts in user experience design, the agencies that assist companies in their digital transformation must have tools and processes enabling them to identify priorities and to measure the results of their activities. How can we […]
Disillusionment with social media. Several recent studies claim that social media is a poor activation vector. The diminishing reach of Facebook pages is the last nail in the coffin. That is all a fuss about nothing, that everyone went crazy over. But actually, it’s just past its time. You just need to read my piece from […]
Emakina, in collaboration with Versus Production and O’brother Distribution, set up an online and offline communication campaign for the release of « A Place on Earth » (Une Place sur la Terre) with lead actor Benoît Poelvoorde on September 4th in Belgian theatres. The agency was asked to imagine, design and develop the promotional website of the […]
Colourful computer animations and international internships – the only possible link between these two is Design is Dead! Our Antwerp-based agency is now adding to its expanding video portfolio the animated promotional clip of the Flanders Trainee Programme. Flanders International, or the Flemish Department of Foreign Affairs, shapes the international policy of the Government of Flanders. […]
The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]
What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]
Their rebellion is their success! That’s why we invited a whole bunch of them to the Vlerick Alumni Marketing Colloquium. This prestigious annual event took place yesterday in Ghent for the 25th time, bringing together some of the most revolutionary speakers. These creative thinkers challenge the status quo to disrupt our profession in their industry. […]
Come and meet the new Web Tools at the October BruGTUG meeting hosted by Emakina. GTUG (Google Technology User Group) is an informal meetup, open to anyone interested in Google’s developer technologies. We are happy to welcome an international speaker, Daniel Kurka, who works on GWT, to come talk about this technology. He also created […]
You’ve probably seen them before: those gin bottles with a hipster-handwritten font. Or chocolate bars with a design so pure that you can almost taste the cacao by simply glancing at it. Let’s face it: typographic branding is hot. And even more so: it SELLS! Are you a child of generation Z? Then there is […]
Emakina extends its partnership with Episerver, global expert vendor for web content management and e-commerce software. The agreement confirms the existing track record of successful shared projects and adds new commercial and support possibilities.
EPiServer connects e-commerce and digital marketing to help businesses create unique customer experiences which generate business results. This approach is fully in synchronicity with the approach and success stories of Emakina.
Emakina very much was part of this Vlerick marketing get-together, with participants from Emakina.BE, The Reference and Design is Dead, a key role of a colleague in the organisation, and a special interactive session plus lunch with keynote speaker Peter Hinssen.
Since the dawn of time, human beings have attempted to accumulate assets in their quest for happiness. Yet, this fundamental principle of an ownership-based economy is currently being challenged and redefined, as one of the numerous side-effects of the digital revolution. For the first time in history, we marketers are expected to attract consumers who […]