Marketing

Emakina cooks up a star campaign for Barilla

Emakina and Barilla kicked off their fresh collaboration with a tasty first campaign, introducing two well-known Flemish media figures as part of the mix. The number one producer of ‘deliziosa pasta italiana’ launches ‘Sterren Koken’, Italian style. Avanti, take a look on www.sterrenkoken.be ! Objective of the campaign: to raise Barilla’s brand awareness in the […]

Disillusionment with social media: The Realm of the disappointed hunter

Disillusionment with social media. Several recent studies claim that social media is a poor activation vector. The diminishing reach of Facebook pages is the last nail in the coffin. That is all a fuss about nothing, that everyone went crazy over. But actually, it’s just past its time. You just need to read my piece from […]

Finding Your Place on Earth with Emakina

Emakina, in collaboration with Versus Production and O’brother Distribution, set up an online and offline communication campaign for the release of « A Place on Earth » (Une Place sur la Terre) with lead actor Benoît Poelvoorde on September 4th in Belgian theatres. The agency was asked to imagine, design and develop the promotional website of the […]

One clip could change your entire career path!

Colourful computer animations and international internships – the only possible link between these two is Design is Dead! Our Antwerp-based agency is now adding to its expanding video portfolio the animated promotional clip of the Flanders Trainee Programme. Flanders International, or the Flemish Department of Foreign Affairs, shapes the international policy of the Government of Flanders. […]

Innovation is the message!

By Brice Le Blévennec Ever since Marshall McLuhan coined his famous phrase, we know that “the medium is the message”. Today, this paradigm is no longer valid. The Internet has provided tools and empowered citizens, who are now in control of generating the public discourse. In this new paradigm, the impact and virality of the message depend on the […]

Emakina wins the Grand Prix of Digital Innovation: 10km Paris Centre Nike

What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]

The internet of things and the place of Brands: Interview with Matthieu Pascal of FrenchFuel.fr

If you follow the news of our agency on social networks, you may have seen our “Look at the future” video. More than just a movement, innovation is a great pool of opportunities for brands to offer their consumers new and memorable experiences. To better understand how connected bracelets, drones, smart cities, 3D printers and Google Glass can […]

Emakina’s clients are more rebellious than you think…

Their rebellion is their success! That’s why we invited a whole bunch of them to the Vlerick Alumni Marketing Colloquium. This prestigious annual event took place yesterday in Ghent for the 25th time, bringing together some of the most revolutionary speakers. These creative thinkers challenge the status quo to disrupt our profession in their industry. […]

Emakina welcomes you to the GTUG Brussels event, on Thursday 11/10

Come and meet the new Web Tools at the October BruGTUG meeting hosted by Emakina. GTUG (Google Technology User Group) is an informal meetup, open to anyone interested in Google’s developer technologies. We are happy to welcome an international speaker, Daniel Kurka, who works on GWT, to come talk about this technology. He also created […]

Emakina campaign for smart touches green hearts

smart goes green Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner. 168 trees = 1 smart The city car brand has recently launched a […]

Emakina Group extends EpiServer Solution Partnership

Emakina extends its partnership with Episerver, global expert vendor for web content management and e-commerce software. The agreement confirms the existing track record of successful shared projects and adds new commercial and support possibilities.

EPiServer connects e-commerce and digital marketing to help businesses create unique customer experiences which generate business results. This approach is fully in synchronicity with the approach and success stories of Emakina.

Emakina @Vlerick: the new reality is blurry/bright

Emakina very much was part of this Vlerick marketing get-together, with participants from Emakina.BE, The Reference and Design is Dead, a key role of a colleague in the organisation, and a special interactive session plus lunch with keynote speaker Peter Hinssen.

Last Train to the New Economy by Brice Le Blévennec

Since the dawn of time, human beings have attempted to accumulate assets in their quest for happiness. Yet, this fundamental principle of an ownership-based economy is currently being challenged and redefined, as one of the numerous side-effects of the digital revolution. For the first time in history, we marketers are expected to attract consumers who […]

Now is your chance to interact with CE-E, the musical safety robot!

Following the two 3D animation videos we produced for the European Commission on toy safety, our new star, the CE-E Robot, has decided to create a Facebook page and interact with his fans. Thanks to the Facebook Timeline, visitors can trace CE-E’s life back to his birth.     This constitutes the first time in […]

Belgian Railways welcomes Emakina on-board for its Web TV productions

Framework contract Emakina has won the Belgian Railways (NMBS / SNCB)  framework contract for the production of audiovisual material of the company’s web TV channel. Content will vary according to the wide range of products, including: educational videos, informational films and promotional clips. The Emakina team already started its first two productions, to be integrated on the site […]

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