Emakina.FR takes a 100% stake in Toy Agency, a creative digital agency based in Paris. With this move, the French division of the group, headed by Manuel Diaz, boosts its creative team and advertising expertise. TOY Agency’s bold and creative talents are recognized by major clients, such as Solaris, BIC, Attractive Word, Sofinco and SNCF.
In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.
All eyes are on Oculus Rift! Facebook recently made another splash in the virtual reality business with its $2.2b Oculus takeover. The social media giant said it would build on Oculus’s technology, particularly its virtual reality headset aimed at gamers. It would also seek to develop the technology for other areas such as communications, education, […]
Datanews nominated Emakina’s CEO Brice Le Blévennec for ICT Personality of the Year’. He’s in good company, besides 24 other leaders of great organisations, who all set out new beacons on the lively digital seas, steering their crew to new and bright business horizons! Brice’s nomination does not come as a too big surprise. The […]
Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “
When Google stages its Google I/O Live, the world of technology and digital communication listens…
That is especially so at Emakina, where new ideas and refreshing trends are the staple diet of professionals in all possible walks of life working actively to turn digital into exciting experiences.
Where better than in Paris to discuss the future of luxury? And who’s better placed than Emakina to fuel this discussion? Hackers on The Runway 2014 in Paris takes a deep dive into relationships and growth opportunities between luxury and digital economy. And Emakina is the proud and happy partner of the event on the […]
Emakina is a big communication pond filled with digital native talents of all sorts. From creative strategy experts and campaign idea thinkers, fresh cross- social and mobile media minds and developers to web wizards and code geeks (and proud of it, dude!)… sparks fly around every day. It’s like chemistry… And when the day is […]
At the Deauville Green Awards, Emakina’s film ‘Now the Power is Yours’ received the Special Award for ‘Originality of the Production’ of the French Filmmakers guild. It honours the freshness of the production and the creative work of Director.
Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]
The great adventure of the ‘Education Above All’ website continues, with more good news. The website today received the highly desired ‘Website Of The Day’ spot on awwwards. The awwwards recognize the talent and effort of the best web designers, developers and agencies in the world. Emakina is like the awwwards website says, “Always hungry”… […]
Vegetables do the talking in Emakina’s stop motion video to raise awareness of the importance of food safety and explain how it is assured in the European Union. This video – illustrated with animated food, and narrated by a child – shows the processes food goes through before it reaches you. The Directorate General for […]