User experience = agencies’ new core business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Emakina first digital agency in Belgium

Emakina.BE now for over a decade ranks in the top of Inside Digimedia’s list of Top 100 Digital Agencies in Belgium. And we did it again: Inside placed the agency in the number one spot. Emakina Group places 3 agencies in the top of Belgium’s Digital Agency Ranking Companies take their digital transformation seriously, and […]

Emakina on a roll for My Way Preroll

Emakinians rolled up their sleeves for a sweet and snappy My Way Preroll, a brief ‘appetiser clip’ you see when clicking on online content. My Way is the official  network of first-class second hand cars of the D‘Ieteren Group. On a permanent basis, it shares some 2,500 vehicles for sale, from Volkswagen cars and vans, […]

Emakina wins Deauville Green Award

At the Deauville Green Awards, Emakina’s film ‘Now the Power is Yours’ received the Special Award for ‘Originality of the Production’ of the French Filmmakers guild. It honours the freshness of the production and the creative work of Director.

A disappointing Cannes 2014

Translation of the opinion piece, by David Grunewald, Head of Holistic Strategy Emakina, published in PUB News – Communication – 23/06/2014 The Cannes Lions Festival is an annual pilgrimage to the Mecca of our profession. It is an opportunity to reward the best campaigns in the world, but also to think about the future of our […]

Mediaplanet highlights Emakina’s intranet for Cofely

Denis Jouniaux, Sales Manager at Emakina proudly introduces his recent project for Cofely, in the article on Media Planet Info Entreprendre. We’ve all been there… You’re sweating over a task at work, and when you’re almost done, you learn (probably at the coffee machine) that your colleague has a sweet little tool that would have […]

Is user experience design the real mission of digital agencies?

By Brice Le Blévennec, translated from an article in Inside magazine. Emakina is proud official sponsor of the 2016 LIFT conference in Geneva. A logical match, with organizations trying to implement a holistic digital strategy and catching the train to online fame. But beyond the buzz, what will this customer centric approach change for business […]

Emakina cooks up a star campaign for Barilla

Emakina and Barilla kicked off their fresh collaboration with a tasty first campaign, introducing two well-known Flemish media figures as part of the mix. The number one producer of ‘deliziosa pasta italiana’ launches ‘Sterren Koken’, Italian style. Avanti, take a look on www.sterrenkoken.be ! Objective of the campaign: to raise Barilla’s brand awareness in the […]

Emakina takes over ‘Toy Agency’ in Paris, strengthening its creative and advertising expertise

Emakina.FR takes a 100% stake in Toy Agency, a creative digital agency based in Paris. With this move, the French division of the group, headed by Manuel Diaz, boosts its creative team and advertising expertise. TOY Agency’s bold and creative talents are recognized by major clients, such as Solaris, BIC, Attractive Word, Sofinco and SNCF.

Geek, (not) a four letter word!

In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.

EMAKINA wins Austrian e-Award for iBeacons at BILLA

At a ceremony in Vienna’s T–Center, Emakina this week received a prestigious e-Award. The competition, one of the largest IT business awards in Austria, is held annually since of 2005. Emakina was applauded by the jury as a valuable digital transformation ambassador. The team wins the eAwards in the category industry for its client BILLA […]

Pro Skydiver Jokke Sommer impressed by first virtual flight

Pro Skydiver Joakim AKA Jokke Sommer is one of the best and most experienced skydivers in the world. So, no wonder Cédric Artiges of Emakina/ Applications was excited when this world star visited Emakina’s stand at the Créa Digital Day in Geneva to try out the virtual Wingsuit, created by his team. Together with Arnaud […]

Emakina unveils new Brand Experience Platform

Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “

Google I/O Live Geek Party @Emakina

When Google stages its Google I/O Live, the world of technology and digital communication listens…

That is especially so at Emakina, where new ideas and refreshing trends are the staple diet of professionals in all possible walks of life working actively to turn digital into exciting experiences.

Emakina partners with Hackers on The Runway in Paris

Where better than in Paris to discuss the future of luxury? And who’s better placed than Emakina to fuel this discussion? Hackers on The Runway 2014 in Paris takes a deep dive into relationships and growth opportunities between luxury and digital economy. And Emakina is the proud and happy partner of the event on the […]

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