Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “
When Google stages its Google I/O Live, the world of technology and digital communication listens…
That is especially so at Emakina, where new ideas and refreshing trends are the staple diet of professionals in all possible walks of life working actively to turn digital into exciting experiences.
Emakina is nominated 3 times for the prestigious Dutch Interactive Awards. Our Dutch team signed for these excellent projects, in the categories ‘Service’, ‘e-Commerce’ and ‘Retention’. 3 entries were selected for their exciting and rich customer experiences.
Over 30 marketing, sales and IT experts, especially from retail and fashion companies, participated in the ‘Connected Consumer’ event in Amsterdam, on March 6th. The Digital leaders meeting at the prestigious ‘The Dylan’ Hotel in Amsterdam was an initiative of Emakina and its partner Selligent. All present were united around the idea that integrated customer […]
In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.
Emakina very much was part of this Vlerick marketing get-together, with participants from Emakina.BE, The Reference and Design is Dead, a key role of a colleague in the organisation, and a special interactive session plus lunch with keynote speaker Peter Hinssen.
Last weekend was the get together for the first and already infamous (or should we say ING-famous) ING Hackathon. For this exciting new initiative, geeks united at the ING headquarters in Brussels on March 29th, to be part of an epic 48 hour student hackathon, with a ticket to Silicon valley at the finish for […]
Integrated customer experiences, CRM and e-commerce have become vital in the battle for the consumer’s heart. That is why Emakina and its partner Selligent, global leader in multi-channel marketing, stage a knowledge dinner on March 6th at the Amsterdam ‘The Dylan’ hotel. At the event, both companies want to show marketers and IT experts […]
At the Deauville Green Awards, Emakina’s film ‘Now the Power is Yours’ received the Special Award for ‘Originality of the Production’ of the French Filmmakers guild. It honours the freshness of the production and the creative work of Director.
Where better than in Paris to discuss the future of luxury? And who’s better placed than Emakina to fuel this discussion? Hackers on The Runway 2014 in Paris takes a deep dive into relationships and growth opportunities between luxury and digital economy. And Emakina is the proud and happy partner of the event on the […]
The A3 Sportback, a beautiful love story Share our enthusiasm, and vote for the Emakina case via this link! But don’t wait too long, voting ends on Wednesday 14th May at midnight. Emakina entered the list of 6 nominees of Selligents’ International Partner Awards, for the second year in a row. Your vote really counts, […]
Datanews nominated Emakina’s CEO Brice Le Blévennec for ICT Personality of the Year’. He’s in good company, besides 24 other leaders of great organisations, who all set out new beacons on the lively digital seas, steering their crew to new and bright business horizons! Brice’s nomination does not come as a too big surprise. The […]