Feb 7 2012

Emakina.UK is delighted to announce the appointment of Kirsty Weston as Managing Director. Emakina.UK is a full service digital native agency focusing on brand activation, website building and digital applications including mobile. It is a joint venture between Emakina Group, the leading European independent group of interactive agencies, and management consultancy LOC Consulting, a specialist in project delivery.

“Companies and brands have to relate to increasingly digitally-savvy audiences on their own terms. Emakina has the know-how, the experience and the track record, in leading, accompanying and supporting huge brands on this journey.” says Kirsty. “I’m committed to building on Emakina’s existing UK client base, which already includes major brands such as Unilever and BNP Paribas.”

Kirsty has held senior positions at a number of leading digital agencies, including 8 years at LBi as a Client Partner, and more recently setting up a London office and a social communications agency for Lawton Communications. She has worked with major clients for more than a decade, and although they have spanned most industries, she has specialised in financial services, and media & entertainment.

“Successful joint projects with Emakina, such as delivering MySite for Truvo, demonstrates our expertise in delivering business change and integration programmes combined with Emakina’s extensive experience in digital” says Peter Osborne, Managing Director of LOC Consulting. “We believe Emakina.UK offers a compelling, fully-integrated service delivery solution to the market. We look forward to helping Kirsty establish Emakina.UK as a leader in the UK digital marketing industry.”

Tweet

Jan 27 2012

AIDS is a gift we all want to avoid. To increase awareness of Belgians and motivate them to get tested, the advertising agency Emakina created a series of actions for Sida’Sos, using original, unconventional media.

We decided to convey our message in the same way as the disease spreads. We developed media carriers that can be transmitted unknowingly.

Our media campaign centered around 3 unexpected channels:

-          Stickers on coins: hundreds of coins were distributed during events this summer, on festivals, and at the city ‘Apéros’, casual outdoor get togethers.

-          Free Hug Stickers: at various events, people who enjoyed a good hug, carried a Sida’Sos sticker.

-          Wrapping paper: an original and especially designed wrapping paper was created to wrap Christmas and New Year’s gifts. The paper contained a small message, cleverly repeated in the design. This information was only discovered when paying attention and looking at the wrapping paper up close.

These three actions clearly raised awareness of the AIDS issue in Belgium, reaching over 1.000.000 contacts and increasing the number of people tested in the country by several thousands.

Tweet