Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]
Emakina has won a framework contract for ‘De Lijn’, the autonomous public enterprise responsible for urban and regional transport by bus and tram in Flanders. The scope of possible activities covered by this contract range from digital strategy and user experience, to proof of concepts, information architecture, web analytics, social media and webtargeting. The participants […]
In order to better serve our current and future clients, Emakina is committed to a never-ending learning process through Research and Development (R&D). Such a research project was recently executed in cooperation and with the generous support of Innoviris, the Brussels Institute for Research and Innovation. Based within the region of the Belgian capital, Emakina […]
Startup Weekend is an intense 54 hour event which will start tomorrow. It will bring together people with different skillsets – from software developers and graphics designers to business-minded aspiring entrepreneurs – to pitch ideas, form teams, and attempt to transform a mere idea into the beginnings of a viable startup business over the course […]
Do you like your house? Is it comfortable? Does it look nice? Do you think it will collapse? Wait… what? Why would you worry about your house collapsing? If an architect built it, you shouldn’t. He (hopefully) calculated the weight of the roof, the width of the windows and the way your doors should swing […]
Emakina extends its partnership with Episerver, global expert vendor for web content management and e-commerce software. The agreement confirms the existing track record of successful shared projects and adds new commercial and support possibilities.
EPiServer connects e-commerce and digital marketing to help businesses create unique customer experiences which generate business results. This approach is fully in synchronicity with the approach and success stories of Emakina.
smart goes green Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner. 168 trees = 1 smart The city car brand has recently launched a […]
EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world. This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT […]
Facebook has officially announced the launch of its localisation service, called Places. The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter status and moving them into the mass market segment. Facebook has been smart and has […]
“Once upon a time…” For centuries on end, storytelling hasn’t changed by one comma. The rules of the game were unchanging and intangible: one needed unity of time, space and action. Today, under the pressure of digital media, these fundamental principles of storytelling are being shattered.
It was hard to miss the launch of Shopkick (New York Times, Techcrunch or KNTV Press Here). This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do (enter a store, scan a product) and to receive promotions in the store. At first, […]