Apr 19 2013

Microsoft’s new operating system for mobile devices, Windows 8, was launched just a few months ago. But that’s exactly the kind of new challenges which stimulate our developerse! That’s why a team of Emakina’s mobile experts participated in Microsoft’s Superhackathon competition.

The Superhackathon brought hundreds of young and bright developers who worked simultaneously in four different locations across the country. Their goal was one: create the best Windows 8 app! Unfortunately, only one team can go home with the first prize. Fortunately, it was us…! First, our team won the first place in Mons. Then came the real big news: First place at the national finals went to Emakina’s Fit beast.

 

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Jul 26 2012

In order to better serve our current and future clients, Emakina is committed to a never-ending learning process through Research and Development (R&D). Such a research project was recently executed in cooperation and with the generous support of Innoviris, the Brussels Institute for Research and Innovation.

Based within the region of the Belgian capital, Emakina was entitled to public funding, which covered 50% of a year-long study conducted by our employees on all levels. The study analysed the effects of new mobile technologies in general, and the development of optimisation for tablets and smartphone devices, in particular. Thanks to this study (and hopefully future ones to come) Emakina is improving the quality of its services. In fact, the application of the study’s results on incoming projects has already proven to yield great added value.

 

 

Jun 22 2012

smart goes green

Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner.

168 trees = 1 smart

The city car brand has recently launched a new CO2 compensation programme in the Benelux countries. The idea behind it is that smart compensates for the emission of each car it sells, (calculated on the basis of four years on the road). For each car sold across the Benelux countries, 168 trees will be planted in Kenya. This makes smart the first car manufacturer in the world to launch a programme of this kind.

 

WeForest

The ‘natural’ partner of smart for this programme is WeForest. This international NGO is specialised in reforestation and permaculture in many countries. The efforts of this organisation offer numerous advantages, including contributing to the ecology and to bio-diversity through planting new tree species and to the economy by creating an entire array of new local jobs.

The campaign makes use of a baby gorilla in order to show the new link between the client and the animal, thanks to the trees, planted for the latter on behalf of the former. The message is thus transmitted using an original human and humorous tone, showing viewers that nature “thanks” the client for its recent generous gesture. Last but not least, the smart website allows visitors to follow the plantation progress.

And… the campaign is going forward at a good pace, with almost 100 000  trees that are already  planted.