“Once upon a time…” For centuries on end, storytelling hasn’t changed by one comma. The rules of the game were unchanging and intangible: one needed unity of time, space and action. Today, under the pressure of digital media, these fundamental principles of storytelling are being shattered.
It was hard to miss the launch of Shopkick (New York Times, Techcrunch or KNTV Press Here). This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do (enter a store, scan a product) and to receive promotions in the store. At first, […]
Emakina has won a framework contract for ‘De Lijn’, the autonomous public enterprise responsible for urban and regional transport by bus and tram in Flanders. The scope of possible activities covered by this contract range from digital strategy and user experience, to proof of concepts, information architecture, web analytics, social media and webtargeting. The participants […]
In order to better serve our current and future clients, Emakina is committed to a never-ending learning process through Research and Development (R&D). Such a research project was recently executed in cooperation and with the generous support of Innoviris, the Brussels Institute for Research and Innovation. Based within the region of the Belgian capital, Emakina […]
Startup Weekend is an intense 54 hour event which will start tomorrow. It will bring together people with different skillsets – from software developers and graphics designers to business-minded aspiring entrepreneurs – to pitch ideas, form teams, and attempt to transform a mere idea into the beginnings of a viable startup business over the course […]
If you didn’t get the chance to be with us at our last Emakina Academy on Facebook Marketing, you will find all the keynote presentations here. Facts, figures and sexy ideas.
Emakina extends its partnership with Episerver, global expert vendor for web content management and e-commerce software. The agreement confirms the existing track record of successful shared projects and adds new commercial and support possibilities.
EPiServer connects e-commerce and digital marketing to help businesses create unique customer experiences which generate business results. This approach is fully in synchronicity with the approach and success stories of Emakina.
smart goes green Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner. 168 trees = 1 smart The city car brand has recently launched a […]
EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world. This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT […]
Facebook has officially announced the launch of its localisation service, called Places. The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter status and moving them into the mass market segment. Facebook has been smart and has […]
There are some empty seats left for the Belgian Usability Day that the folks from our strategic cell organise on 13th November in Brussels. This year’s program looks quite exciting with the presence of two Belgian usability experts on stage: Peter Van Dijck (author of “Information Architecture for Designers: Structuring Websites for Business Success”) and […]