Microsoft’s new operating system for mobile devices, Windows 8, was launched just a few months ago. But that’s exactly the kind of new challenges which stimulate our developerse! That’s why a team of Emakina’s mobile experts participated in Microsoft’s Superhackathon competition.
The Superhackathon brought hundreds of young and bright developers who worked simultaneously in four different locations across the country. Their goal was one: create the best Windows 8 app! Unfortunately, only one team can go home with the first prize. Fortunately, it was us…! First, our team won the first place in Mons. Then came the real big news: First place at the national finals went to Emakina’s Fit beast.
In order to better serve our current and future clients, Emakina is committed to a never-ending learning process through Research and Development (R&D). Such a research project was recently executed in cooperation and with the generous support of Innoviris, the Brussels Institute for Research and Innovation.
Based within the region of the Belgian capital, Emakina was entitled to public funding, which covered 50% of a year-long study conducted by our employees on all levels. The study analysed the effects of new mobile technologies in general, and the development of optimisation for tablets and smartphone devices, in particular. Thanks to this study (and hopefully future ones to come) Emakina is improving the quality of its services. In fact, the application of the study’s results on incoming projects has already proven to yield great added value.
Automobile manufacturer, smart, has launched a new environmental campaign, focused at the company’s environmental responsibility. The campaign, created and executed by the digital agency, Emakina, presents the CO2 compensation of the smart cars in an original and lively manner.
168 trees = 1 smart
The city car brand has recently launched a new CO2 compensation programme in the Benelux countries. The idea behind it is that smart compensates for the emission of each car it sells, (calculated on the basis of four years on the road). For each car sold across the Benelux countries, 168 trees will be planted in Kenya. This makes smart the first car manufacturer in the world to launch a programme of this kind.
The ‘natural’ partner of smart for this programme is WeForest. This international NGO is specialised in reforestation and permaculture in many countries. The efforts of this organisation offer numerous advantages, including contributing to the ecology and to bio-diversity through planting new tree species and to the economy by creating an entire array of new local jobs.
The campaign makes use of a baby gorilla in order to show the new link between the client and the animal, thanks to the trees, planted for the latter on behalf of the former. The message is thus transmitted using an original human and humorous tone, showing viewers that nature “thanks” the client for its recent generous gesture. Last but not least, the smart website allows visitors to follow the plantation progress.
And… the campaign is going forward at a good pace, with almost 100 000 trees that are already planted.
Like every year, Belgium’s school of social communication (IHECS) organises an event dedicated to presenting its students’ projects, and bringing together communication experts. This year, organisers invited Amélie Sainthuile, Digital Planner & Social Media Strategist at Emakina/ Strategy and Emakina/ Social. She will talk about public relations with new media.
The event, titled “Nuit de medias” (media night) will take place tomorrow, April 25th at 19:30, at the school’s venue, located at Rue de l’Etuve 58-60, Brussels (two steps away from the Grand Place!).
Startup Weekend is an intense 54 hour event which will start tomorrow. It will bring together people with different skillsets – from software developers and graphics designers to business-minded aspiring entrepreneurs – to pitch ideas, form teams, and attempt to transform a mere idea into the beginnings of a viable startup business over the course of a weekend. A first in our country !
The participants will briefly present their business ideas in front of a selected jury composed by a panel of experts. For this edition, Brice Le Blévennec will be part of the jury composed by 8 business managers and marketing gurus.
Time: Brussels Startup Weekend event will kick off on Friday January 28 at 18:00, and will conclude on January 30 at 22:00.
Place: BetaGroup Coworking, ICAB, 4 Rue Peres Blancs/Wittepatersstraat, 1040 Etterbeek (Brussels)
EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world.
This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT focus on it.
A terrific presentation that has been really well received by the audience. If you didn’t get the chance to be there, here it is…
“Once upon a time…” For centuries on end, storytelling hasn’t changed by one comma. The rules of the game were unchanging and intangible: one needed unity of time, space and action. Today, under the pressure of digital media, these fundamental principles of storytelling are being shattered.
Facebook has officially announced the launch of its localisation service, called Places.
The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter status and moving them into the mass market segment.
Facebook has been smart and has set up a partnership with the main geo-localised social players (foursquare, Gowalla, Yelp and Booyah) allowing them to use Facebook Places within their application. Read the rest of this entry »
This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do (enter a store, scan a product) and to receive promotions in the store.
At first, it seems quite a traditional concept: gain customer knowledge to offer a better service and offer an incentive in the point-of-sale for the supplier, whereas the customer benefits from promotions.
How important is your carbon footprint? Just try this new application built for Electrabel GDF Suez and discover how small changes in your daily life can make a big difference to tackle climate change.
There are some empty seats left for the Belgian Usability Day that the folks from our strategic cell organise on 13th November in Brussels.
This year’s program looks quite exciting with the presence of two Belgian usability experts on stage: Peter Van Dijck (author of “Information Architecture for Designers: Structuring Websites for Business Success”) and Joannes Vandermeulen (founder of design and usability consultancy Namahn). Two other presentations are also worth attending: Audrey Benoit, head of e-business at Brussels Airlines, will explain how usability boosted sales on Brussels Airlines.com, while our colleague Amandine from Groupe Reflect will bring a fresh – and French – look at the concept of digital identity.
The Université catholique de Louvain invites us to participate on 13th November to a debate on Google and the respect for privacy at the digital era. As far as we know, this is the very first event of its kind on the French-speaking side in Belgium. Info and registration here.
Last week end Emakina attended the European Information Architecture Summit 2008 in Amsterdam. This event is the biggest one at European level in this discipline. More than 300 experts mostly from Europe but also from USA were present.
This presentations shows some of our key learnings about how we can build community website and social networks.
Information architecture is really much more making sitemap.It groups many discipline like usability, user centred design, service design, user experience… with connexions to any type of digital and even non digital channel.
The IA community is very dynamic and is addressing more and more multi channel experience issues. More and more, all studies try to focus on designing valuable experiences for your customer using all the possible digital devices.
The whole IA community is really moving in interesting directions and we felt confident as Emakina is embracing this approach since years.
See you at the Euro IA summit 2009 which will take place in September next year in Copenhagen.
If you can’t wait until then, Emakina is organizing an evening conference in Brussels on 13th November as part of the World Usability Day. You’ll be able to see some keynotes presented during Euro IA 2008. You can register and get more info on UsabilityDay.be