Activities

Emakina/Insights: European business underestimates gamification potential

European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]

Emakina unveils new Brand Experience Platform

Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “

Your Agency launches Cultural Capital of Europe #Mons2015

Congratulations to ‘Your Agency’, with the launch of their website for #Mons2015 ! The city of Mons, Belgium, launched its programme as Cultural Capital of Europe 2015. Former Prime Minister of Belgium and Mayor of Mons Elio Di Rupo not only unveiled the impressive string of events to come. He also presented the new website […]

Emakina appointed as new online expert of ‘De Lijn’

Emakina has won a framework contract for ‘De Lijn’, the autonomous public enterprise responsible for urban and regional transport by bus and tram in Flanders. The scope of possible activities covered by this contract range from digital strategy and user experience, to proof of concepts, information architecture, web analytics, social media and webtargeting. The participants […]

The new Ergo Blog: coaching and trust

Leading financial partner ERGO embraces smart coaching and trust as key values in its service approach. The new ERGO Coach blog launched this summer with the help of Emakina, highlights this promise.

Emakina cooks up a star campaign for Barilla

Emakina and Barilla kicked off their fresh collaboration with a tasty first campaign, introducing two well-known Flemish media figures as part of the mix. The number one producer of ‘deliziosa pasta italiana’ launches ‘Sterren Koken’, Italian style. Avanti, take a look on www.sterrenkoken.be ! Objective of the campaign: to raise Barilla’s brand awareness in the […]

The French and their brands: a changing relationship

Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]

Education Above All wins five W3 Web Creativity Awards

The Education Above All website, created by Digital Transformation Agency Emakina for the Education Above All Foundation EAA,  received no less than five 2014 W³ Awards. This global competition honours creative excellence on the web. Besides Gold Awards for the best ‘Home page’ and for the category ‘Social Responsibility’, it swept away 3 Silver Awards, […]

Emakina helps VW to Drive Music

VW and Emakina teamed up to invite music lovers to share a ride to the summer festivals. The result is ‘VW Drives Music': a clever and colourful long-page website, matching music fans, helping them to travel together to the festivals and concerts. The online service is available on the website, or by downloading the IOS or Android app. Although summer is over, you can still join in, and share a ride with other music fans to concerts in all seasons.

Emakina wins the Grand Prix of Digital Innovation: 10km Paris Centre Nike

What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]

Starwood Social Walls create new visitor experiences

Together with its digital agency Emakina, Starwood developed a custom tool that is popping up in its hotel lobbies worldwide, adding value in the business of tourism and travel. Social wall managers of hotels in locations around the world curate a selection of what’s trending among their Starwood guests, as well as other interesting and […]

Emakina Group celebrates 6 IAB MIXX Award wins

It was an evening of Emakina celebrations all around in Brussels last night, with Emakina Group scooping no less than 6 Awards at the 2014 IAB MIXX Awards. Three of its agencies received honours each in one domain; Emakina.BE two awards for ‘Web design’, Your Agency two for ‘Social’ and The Reference also two for […]

Brantano Belux and Emakina, a new pair in digital communication

Brantano Belux and Emakina form ‘a new pair’ in digital communication.
The first common project was an immediate success. The client’s ‘Old Shoes’ action reached a record: the counter went up to 992,337 pairs of collected pairs, almost 33% beyond the already ambitious initial goal. Emakina developed a website, digital banners and emails, along with posters and flyers for the 130 points of sale in Belgium and the 4 points of sale in Luxemburg.

Emakina campaign boosts Ladbrokes’ ‘twice as nice’ offer

Emakina has started working for the gaming company Ladbrokes, with a first campaign that goes live today.

Emakina walks in style on Sneaker Friday

Show me your sneakers and I’ll tell you who you are… On Friday, June 27th, Emakina’s social team put its best foot forward, for the successful second edition of Sneaker Friday. The concept of this foot loose and fancy-free day is simple: everyone wears their favourite sneakers to work and expresses something about himself or […]

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