European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]
Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “
Emakina has won a framework contract for ‘De Lijn’, the autonomous public enterprise responsible for urban and regional transport by bus and tram in Flanders. The scope of possible activities covered by this contract range from digital strategy and user experience, to proof of concepts, information architecture, web analytics, social media and webtargeting. The participants […]
Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]
The Education Above All website, created by Digital Transformation Agency Emakina for the Education Above All Foundation EAA, received no less than five 2014 W³ Awards. This global competition honours creative excellence on the web. Besides Gold Awards for the best ‘Home page’ and for the category ‘Social Responsibility’, it swept away 3 Silver Awards, […]
VW and Emakina teamed up to invite music lovers to share a ride to the summer festivals. The result is ‘VW Drives Music': a clever and colourful long-page website, matching music fans, helping them to travel together to the festivals and concerts. The online service is available on the website, or by downloading the IOS or Android app. Although summer is over, you can still join in, and share a ride with other music fans to concerts in all seasons.
What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]
Brantano Belux and Emakina form ‘a new pair’ in digital communication.
The first common project was an immediate success. The client’s ‘Old Shoes’ action reached a record: the counter went up to 992,337 pairs of collected pairs, almost 33% beyond the already ambitious initial goal. Emakina developed a website, digital banners and emails, along with posters and flyers for the 130 points of sale in Belgium and the 4 points of sale in Luxemburg.