Emakina brings perfect taste to marketing at Lindemans

Doubled Belgian beer production needed new marketing initiatives and a five-language website (including Chinese) – making Lindemans’ communications the cream of the crop. Refresh With the opening of its new site in Belgium’s Vlezenbeek, Lindemans Lambic brewery doubled its beer-making capacity to 170,000 hl / year. This carefully-planned development required a whole new marketing dynamic. […]

Emakina launches the ‘Digital Transformation Manifesto’

Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]

Emakina creates economic teamwork videos for DG ECFIN

When the global financial crisis struck, it triggered a worldwide recession, catching Europe in a perfect storm. The Directorate-General for Economic and Financial Affairs (DG ECFIN) is at the helm of Europe’s efforts to navigate these turbulent seas and guide citizens to peaceful waters. The directorate asked Emakina to help explain these economic challenges facing […]

Starwood Social Walls create new visitor experiences

Together with its digital agency Emakina, Starwood developed a custom tool that is popping up in its hotel lobbies worldwide, adding value in the business of tourism and travel. Social wall managers of hotels in locations around the world curate a selection of what’s trending among their Starwood guests, as well as other interesting and […]

Emakina Group celebrates 6 IAB MIXX Award wins

It was an evening of Emakina celebrations all around in Brussels last night, with Emakina Group scooping no less than 6 Awards at the 2014 IAB MIXX Awards. Three of its agencies received honours each in one domain; Emakina.BE two awards for ‘Web design’, Your Agency two for ‘Social’ and The Reference also two for […]

Can drunk user testing save your website?

Time is a valuable resource nowadays: we want everything and we want it now yesterday! This, of course, is also true on the Internet. You could create the most exquisite design and write the most exciting copy imaginable for your website in vain: if your visitors do not find immediately the information they are looking […]

Emakina is ‘Horizon Interactive Top Agency’, with 19 awards

The Horizon Interactive Awards recognized Emakina as the winner of its new highest distinction, the “Top Agency/ Developer of the year” Award. For the first time in its 13-year history, the jury awarded this special non-entry honor, based on Emakina’s 19 individual award wins, including five ‘Best of Category’ awards. The Horizon Interactive Awards has […]

Emakina/Insights: European business underestimates gamification potential

European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]

Emakina unveils new Brand Experience Platform

Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “

Your Agency launches Cultural Capital of Europe #Mons2015

Congratulations to ‘Your Agency’, with the launch of their website for #Mons2015 ! The city of Mons, Belgium, launched its programme as Cultural Capital of Europe 2015. Former Prime Minister of Belgium and Mayor of Mons Elio Di Rupo not only unveiled the impressive string of events to come. He also presented the new website […]

The hidden art of wireframing

Do you like your house? Is it comfortable? Does it look nice? Do you think it will collapse? Wait… what? Why would you worry about your house collapsing? If an architect built it, you shouldn’t. He (hopefully) calculated the weight of the roof, the width of the windows and the way your doors should swing […]

Emakina on a roll for My Way Preroll

Emakinians rolled up their sleeves for a sweet and snappy My Way Preroll, a brief ‘appetiser clip’ you see when clicking on online content. My Way is the official  network of first-class second hand cars of the D‘Ieteren Group. On a permanent basis, it shares some 2,500 vehicles for sale, from Volkswagen cars and vans, […]

Emakina cooks up a star campaign for Barilla

Emakina and Barilla kicked off their fresh collaboration with a tasty first campaign, introducing two well-known Flemish media figures as part of the mix. The number one producer of ‘deliziosa pasta italiana’ launches ‘Sterren Koken’, Italian style. Avanti, take a look on www.sterrenkoken.be ! Objective of the campaign: to raise Barilla’s brand awareness in the […]

The French and their brands: a changing relationship

Emakina.FR and the Odoxa Institute executed an in-depth survey of people in France aged 18 and older. The results indicate the relationship of the French and their brands is changing. More than 80% of the French rely on their own experience or those of people around them to decide on their purchase. The first result […]

Education Above All wins five W3 Web Creativity Awards

The Education Above All website, created by Digital Transformation Agency Emakina for the Education Above All Foundation EAA,  received no less than five 2014 W³ Awards. This global competition honours creative excellence on the web. Besides Gold Awards for the best ‘Home page’ and for the category ‘Social Responsibility’, it swept away 3 Silver Awards, […]

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