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Six Steps to Define a Content Marketing Strategy

Are You Ahead or Behind the Curve?   Looking ahead to 2015 and beyond, brands that are going to find greater successful with their ongoing digital marketing efforts will be the ones who have a strategic vision and plan for implementing content marketing. If you are not already experimenting with processes and workflow, performing tests […]

Digital Humanitarianism

Emakina launches its second online campaign for Terre des Hommes. Following an interactive website on the oppressive state of child-minors in Burkina Faso, the Swiss digital agency Emakina was entrusted with a new challenge by the humanitarian organization Terre des Hommes: create a website to promote the sponsorship of children in distress. Working in partnership […]

Global Ecosystem Strategy for an Employer Branding and a Modern Marketing

During the 5th annual Communica communications event in Geneva, Arnaud Grobet held a conference with two LinkedIn experts, Fabrice Offret and Olivier Sinson. They discussed how Linkedin benefits employer branding and modern marketing. Arnaud Grobet, managing partner of Emakina.CH and among the first million Linkedin members, began a discussion with two LinkedIn experts with a presentation […]

We are Emakina Switzerland

A team of people from many different cultures and a variety of perspectives, including the Swiss way to do business. We’re open minded, readily receptive to the needs and challenges of our local and international clients. We’re passionate, talented, motivated, ambitious and not afraid to drive changes in our rapidly evolving communications business. Innovation occurs at […]

Emakina unveils new Brand Experience Platform

Emakina.FR this week introduced its brand new Brand Experience Platform©. This is an efficient brand management methodology for mapping selected brands active in a specific sector. To launch the platform, a first full market analysis was presented in Paris, the Brand Experience Score© of the top cosmetics brands in France.
Manuel Diaz, president of Emakina.FR said: “We have entered a new era, the era of experiences. To stand out and attract the attention of the consumer, brands today must offer unique experiences. Brands that truly understand they will be judged on their experience/price ratio rather than their quality/price balance will be the winners of tomorrow. “

FIVB And Emakina Win The Gold At The Sitecore Experience Award 2014

FIVB (International Federation of Volleyball and Beach Volleyball) and Emakina win the Gold Prize at the Benelux Sitecore Experience Award 2014 for the creation of a digital eco-system. The prize, called the “Best Digital Marketing Solution Award“ is for the work carried out by Emakina and The Reference, a member of the Emakina Group. The International Federation for Volleyball and Beach […]

CREA DIGITAL DAY presents 6th edition in January 2015

In partnership with the digital agency Emakina, the Fédération des Entreprises Romandes and Bilan magazine, the Geneva CREA school will organize the sixth edition of CREA DIGITAL DAY on January 15, 2015. The event will take place at FER (Fédération des Entreprises Romandes) in Geneva. At the one-day CREA conference, startups, technology companies, brands, media […]

Emakina cooks up a star campaign for Barilla

Emakina and Barilla kicked off their fresh collaboration with a tasty first campaign, introducing two well-known Flemish media figures as part of the mix. The number one producer of ‘deliziosa pasta italiana’ launches ‘Sterren Koken’, Italian style. Avanti, take a look on www.sterrenkoken.be ! Objective of the campaign: to raise Barilla’s brand awareness in the […]

Are You Still Struggling With Social Media? You Are Not Alone.

The epic fail with social media for so many is the lack of strategy and an integrated digital marketing approach. Billions of consumers around the world and across all demographics are continuing to use social media in record breaking numbers. You’ve seen all the latest statistics. Global Web Index now reports 72% of all online […]

Emakina participates for several web awards. Support us with your vote!

Emakina is participating in Le Grand Prix Romand de la Création and Le Meilleur du Web with two projects: the International Federation for Volleyball and Beach Volleyball (FIVB) and Terre des hommes. Praised for speed, precision and versatility Emakina imagined and realized a digital ecosystem for the FIVB, with a tailor-made concept and design for two […]

Emakina/Insights: European business underestimates gamification potential

European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]

Handy new website interface for Lausanne Public Transport Lausanne

In the middle of November, Lausanne Public Transport launched a new website redesigned to meet new technological developments as well as the increasing use of mobile and tablets, which now represent over 80% of Swiss users. To meet these new demands, Lausanne Public Transport entrusted the Emakina agency and Neurones Technologies in the beginning of […]

Emakina.CH wins the GRAND Award for Terre des hommes campaign

Emakina.CH was awarded the GRAND Prix Romand de la Création in the Web category for the Terre des hommes website. The GRAND ceremony took place on Thursday, November 6 at Lausanne’s popular D!Club. The atmosphere was both happy and exciting, continuing late into the evening. In September 2014, with the support of Emakina.CH, Terre des […]

Starwood Social Walls create new visitor experiences

Together with its digital agency Emakina, Starwood developed a custom tool that is popping up in its hotel lobbies worldwide, adding value in the business of tourism and travel. Social wall managers of hotels in locations around the world curate a selection of what’s trending among their Starwood guests, as well as other interesting and […]

Emakina dévoile une nouvelle approche de la Brand Experience avec une méthode et un indicateur inédits

Mercredi 29 octobre, Emakina dévoilait dans l’enceinte de la piscine Molitor, une méthode inédite de management des marques : la Brand Experience Platform© et présentait aux journalistes les résultats de son étude dédiée aux marque de cosmétique grâce à un tout nouvel indicateur d’appréciation des marques d’un secteur, le Brand Experience Score©. Cette étude s’appuie […]

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